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Insights, strategies, and practical content marketing advice to help your business grow with clarity & consistency.

Blogging

Using Blog Posts to Target Long-Tail Keywords (Even If You’re New to SEO)

Long-tail keywords have been a staple of search engine optimisation (SEO). If you’ve gone to write a blog post, chances are, you’ve seen mention of long-tail keywords and how they’re vital to the success of your business blog. Powerful as they are, incorporating them without understanding their use can be

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June 23, 2025

Blogging

Should Your Business Blog Be Evergreen or Timely?

Evergreen was once a common buzzword that was thrown around as the “must” thing for your blog. If your content wasn’t evergreen, there wasn’t much use in writing it. Fortunately, “evergreen” has now become a general concept used to describe content rather than a definitive goal to aim for. Fortunately,

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June 21, 2025

Blogging

7 Common Blogging Mistakes That Hold Businesses Back (And How to Fix Them)

Blogging can be a powerful tool when done right. A piece of content on your website that has the potential to, once created, passively bring in hundreds, if not thousands, of monthly views for years to come. What business wouldn’t want to capitalise on that? The problem I’ve seen is

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June 19, 2025

Blogging

How to Use Blog Posts to Strengthen Your Local SEO Strategy

If you’re a business with a physical store or one that operates exclusively in a specific area, you’ve likely been advised to focus on local SEO. Being told that is all well and good, but how and why? Focusing on local SEO requires a more nuanced approach to both blog

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June 17, 2025

Blogging

Get More From Every Blog Post: How to Repurpose for Email & Social

There are only so many hours in the day, and I would guess that you don’t want a significant portion of that time to be spent creating content. Even with a large team, streamlining content creation saves so much time that can then be spent elsewhere in the business. Email

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June 15, 2025

Blogging

From FAQ to Full Blog Post: How to Turn Questions into Searchable Content

What better way to obtain ideas for your blog than straight from the horse’s mouth? The horses in question are your prospects and clients; just don’t tell them I called them a horse. FAQ blog posts are all about taking the questions you receive and, through a clear framework, turning

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June 13, 2025

Blogging

Building Trust With Your Audience Through Blogging

Trust is a rare commodity. A phrase you’ve likely heard before, and one that is certainly accurate in the business world. You’re more likely to do business with or buy something from brands you trust. As a business owner or brand, finding opportunities to develop and deepen this relationship with

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June 11, 2025

Blogging

Does Your Business Really Need a Blog? The Full Breakdown

In the last few years, blogging has been slowly losing its lustre and momentum as a go-to channel, often being overshadowed by social, email, and more visually heavy channels. Many conversations around marketing now focus on how to go viral, stand out on social media, leverage AI tools and integrations,

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June 9, 2025

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Based in the UK and working with businesses globally, I help brands grow through a blend of SEO, content strategy, and marketing structure, with services designed to build authority and long-term performance, without the agency overhead.

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