The Catalyst Programme

The Catalyst Programme encompasses all of my currently offered services, including additional options such as email marketing, social media support, and ad management, which I don’t actively promote on this website. 

Additionally, this programme includes advisory and business support, allowing you to benefit from more hands-on assistance and access to my expertise whenever needed.

You might be surprised to learn that even within an agency, it’s often one person delivering all of the work. 

The core difference is overhead.

Agencies charge for layers of management, meetings, and administration, meaning you often pay more for less involvement. 

Working directly with me removes that additional layer of complexity and ensures your investment goes entirely into strategy and delivery, not on retainers or internal structures.

It also means that I have complete freedom to offer more value and engage with more tasks at my own discretion. Those working within agencies are often restricted to delivering within the package specifications, even if they want to do more.

I can have as much involvement as needed, going so far as to use a branded email address for communication purposes.

Generally, I prefer working closely with any existing team members, external partners, or providers. This ensures marketing, operations, and business objectives remain aligned and collaborative.

It also helps to remove the middleman from communication, where emails and ideas can be misinterpreted or delayed when being passed through multiple parties. 

All deliverables are completed by me personally.

The Catalyst Programme is a culmination of the knowledge I’ve accumulated over the last decade in this field, working across multiple industries, content types, and business objectives.

I love working on these areas, especially when I see the business I’m working with flourish. While it may make “scalability” sense for my own work, outsourcing part of the process would strip my enjoyment from the outcome and remove complete marketing alignment.

Currently, the Catalyst Programme requires a minimum commitment of six months.

This ensures there’s enough time to implement the strategy, gather performance data, and build the foundations needed for sustainable results.

Similarly, SEO, content and multi-channel marketing take time to mature. This period allows the programme to deliver genuine, compounding growth and actionable data.

Six months, however, is a strong commitment, which understandably is a big ask for those unfamiliar with me and my work. 

As such, I typically propose a one-month test period to allow you to experience how I work, assess the level of quality, and ensure the partnership feels like the right fit.

The Catalyst Programme is an ongoing monthly programme with a minimum commitment to allow for implementation and compounding results. 

The deliverables within the programme will be adapted as your strategy and business position evolve, making it the optimal way to continue marketing efforts into the future. 

Typically, you’ll see measurable progress in search visibility, audience engagement, and campaign performance. These will be delivered to you each month in the form of a report, providing precise, guided data on your progress.

Additional value comes from the structure and sustainability over time. Depending on your current setup and processes, additional intervention through advisory recommendations could lead to further compounding performance benefits as various other areas of your business are optimised.

In most cases, yes. The Catalyst Programme provides strategic direction and hands-on execution, typically delivered by multiple roles. This allows you to benefit from a range of services without the need for internal hires or agency layers.

What it can’t do, however, is replace the physical element of internal hires. If you regularly meet clients face-to-face, host internal meetings, or need physical marketing to be actioned by someone directly, then this programme cannot achieve that.

Additionally, this programme is limited by design. I love what I do, and have a burning desire to help brands build something filled with impact and passion, but I’m only one man.

If you’re looking to achieve full scalability and have the budget to increase your deliverables significantly, you may find more benefit in hiring individual team members for each role.

The Catalyst Programme suits established brands that are actively marketing but need structure, cohesion, and leadership. That said, if you’re a smaller brand that is now in a position to scale up, this would also be a good fit.

You may find that this isn’t a good fit if your brand is new, unless you have the budget to ramp up your marketing immediately, or if you’re a much larger brand that typically needs multiple agencies to achieve your goals.