Work With Me

The Visibility Audit is a good starting point. 

It provides an objective overview of current issues and a clear roadmap of opportunities before committing to further work. 

Not necessarily. If you already have a clear idea of the improvements required, you can move directly to a refresh or ongoing support.

An audit helps identify current issues and is particularly useful if you or your team aren’t well-versed in SEO, as there may be issues that aren’t visible on the front end of your website.

Absolutely.

I typically deliver recommendations via both a report and a sheet (usually Google Sheets). This allows the recommendations to be understood and easily implemented by internal or external support.

In my experience, this method is particularly useful for web developers you may already be working with, as the necessary changes are clear and you don’t need to explain the whys or hows; you can just provide the sheet.

This depends on the scope or work and size of your website. Most refresh projects are completed within a few weeks.

Yes, although for smaller businesses, I prefer to start with a broader conversation about business goals and direction.

While the services and support included within the programme would help, it thrives over a sustained period.

For some smaller businesses, allocating resources and support to a specific area of the business may yield a better ROI, especially when budgets are limited. If that is the case, I may suggest an altered ongoing package to support what is most needed.

Yes. I have extensive experience throughout a range of different industries, and the principles behind effective SEO, content, and website improvements remain the same.

I ensure my recommendations are relevant to your specific goals, audience, and business challenges; they aren’t generalised.

Not necessarily; it depends on your experience and comfort with making changes to your website.

There may be some recommendations I would advise a web developer to complete; others may be easy for you to implement.

I provide clear guidance on all recommendations so projects can move forward efficiently when implementation falls outside my remit.

If this is a concern, we can discuss how to handle implementation before we start.

This depends on your goals.

I wrap up any project with a final overview that includes all completed work and directions.

From there, some businesses choose to implement my recommendations internally and continue on independently, while others opt to move into ongoing support to maintain momentum and build on the improvements made during the project.

A site refresh, for example, could serve as a one-and-done project for businesses that may not need regular updates. Conversely, for some, a refresh is the starting point, ensuring the ongoing support they receive to grow their site has a solid foundation.

Where possible, I have these discussions before starting, as they can help clarify what actions are being taken post-project.