Real Results. Real Growth.
Case Studies
View detailed insights into my work with clients, the results they received, and the thoughts behind the process.
European Rail Timetable
A product-led platform with strong potential was given a clear direction for growth through structured SEO and content planning. The focus was on expanding into educational content that supports the user journey, while remaining closely aligned with the core offering.
By prioritising a UK-first approach and introducing a defined roadmap, I helped the business gain clarity on how to build depth before scaling further.
This case study explores my strategy and structure, as well as the deliverables I provided to the client to achieve what they needed.
Exercise Right UK
A restrictive two-page website was transformed into a structured, SEO-ready platform built for long-term growth. The new site introduced clear user journeys and a scalable content framework, giving the business a foundation on which it could confidently build.
Rather than focusing on short-term fixes, the approach is centred on creating a system that supports ongoing visibility, easy management, and future expansion without limitation.
In this case study, I highlight what was involved, my thoughts, and the outcomes for the client.
The Body Lab
A full-stack approach to SEO, content, and user experience transformed how The Body Lab was discovered online.
Local rankings were strengthened across core services, keyword coverage expanded significantly, and visibility grew across both organic search and map pack results.
Over a 12-month period, this created consistent, compounding growth rather than isolated improvements.
This case study breaks down my strategy, decisions, and systems that drove that shift.
